Bhavay Pruthi is the Senior VP, E-commerce and Product Management at Libas, India’s leading ultrafast fashion brand. At the helm of affairs, Bhavay leads the end-to-end digital business across D2C, marketplaces, and quick commerce. In his current role, he is responsible for driving both topline growth and bottom-line profitability, while building a unified and scalable e-commerce ecosystem that supports Libas’ rapid expansion.
At Libas, Bhavay spearheads critical functions including pricing strategy, assortment, and channel optimization, while also overseeing product management. He drives end-to-end ownership of the website and app ecosystems, including integrations and automation of after-sales support functions. Bhavay also focuses on catalogue automation and manages omnichannel and endless aisle integrations across EBO POS systems. His broader mandate is centered on ensuring seamless customer experience through strong technology integrations and enabling a robust omnichannel business model.
Bhavay holds a BTech and brings extensive experience in building and scaling digital commerce businesses. His professional journey has been centered on driving growth, operational efficiency, and profitability across D2C and marketplace ecosystems.
Before joining Libas, Bhavay has successfully built and scaled a bootstrapped D2C fashion brand from inception to ₹150 crore in revenue within just two years, maintaining a strong focus on profitability.
At Libas, Bhavay scaled the domestic D2C business to ₹300 crore ARR over five years, expanded marketplace GMV from ₹200 crore to over ₹800 crore, and established the international business, achieving ₹20 crore in revenue within its first year. He played a pivotal role in strengthening the brand’s digital foundation by integrating key functions such as product management, central demand planning, supply chain, and customer experience.
Going forward, Bhavay is focused on strengthening Libas’ unified e-commerce engine by seamlessly integrating D2C, marketplaces, and quick commerce, alongside deeper omnichannel capabilities through enhanced EBO integration. His strategic priority is to build a margin-led, data-driven business supported by continuous technology and product innovation.
Over the next five years, Bhavay envisions Libas becoming one of the largest and most loved ethnic fashion brands globally, with a strong international footprint and a profitable, scalable omnichannel model.
Beyond work, Bhavay stays engaged with evolving consumer and e-commerce trends, and actively explores advancements in AI, business, and technology. In his leisure time, he enjoys travelling, watching OTT content, and spending quality time with family and close friends.