Anurag is one of the leading digital commerce operators in India’s FMCG landscape, with 15 years of commercial leadership across PepsiCo and ITC. At PepsiCo India, he has built and scaled the Digital Commerce business from the ground up — establishing it as one of the fastest-growing and scaled businesses across PepsiCo globally.
He brings deep expertise across platform partnerships, quick commerce and ecommerce strategy, retail media, applied AI/ML at scale, and P&L leadership in highly competitive, fast-evolving digital markets. With an ability to bridge brand strategy, platform dynamics, and on-ground execution – Anurag offers a practitioner’s perspective on what it takes to grow profitably in today’s dynamic ecommerce environment.
An IIM Ahmedabad alumnus, he brings both strategic rigour and a operator’s instinct to every conversation.