Aparna Thyagarajan, is Cofounder at Shobitam, a globally recognized D2C ethnic platform and also a strategic investor for exceptional entrepreneurs. Shobitam is building the #1 Cross Border Ethnic Platform to take India to the World.
Shobitam works closely with over 960+ talented weavers & artisans across 25 clusters in India and also partners with over 75+ emerging brands across India to take their beautiful creations to hundreds of thousands of customers worldwide through the platform. Aparna is passionate about building a world-class brand from India that seamlessly blends culture and modernity while delighting customers worldwide.
Customer obsession is the heart of Shobitam’s success, reflected in its 12,000+ 5 Star reviews and a loyal community that continues to grow rapidly across 45+ countries! Before embarking on her entrepreneurial journey, Aparna spent over seven years at Microsoft in Seattle and Silicon Valley, as a Tech Lead, for Bing, and Dynamics. Her expertise in e-commerce, technology, and global brand-building laid a strong foundation for her future in building Shobitam.
As a seasoned investor across both US and India, Aparna is a Lead Investor at Startup Singam Show on Vijay TV and has backed over 20+ strategic ventures as an Indian Angel and shaping the trajectory of the ecosystem. Her commitment goes beyond providing financial support, where she believes in the transformative power of collaboration and mentorship, in guiding these innovative startups toward their full Potential.