Manish Aziz is a strategic retail leader with over two decades of experience in fashion, e-commerce, and omnichannel growth. Currently Assistant Vice President at Reliance Retail, he spearheads the launch and scaling of Shein India, driving end-to-end buying, merchandising, and sourcing strategies.
Previously, he led international brand portfolios at Apparel Group Dubai, managing franchises like Forever New, Aeropostale, and The Children’s Place across GCC, and pioneered private-label fashion concepts. A NIFT alumnus, Manish has a proven record of building brands, accelerating profitability, and driving innovation in dynamic markets.
Manish Aziz is a retail strategist with 20+ years of experience in fashion and e-commerce. Currently AVP at Reliance Retail, he leads the launch of Shein India and has previously driven brand growth across GCC with Apparel Group Dubai. A NIFT alumnus, he is known for scaling brands and driving omnichannel innovation.