Rashi Sethia is the CEO of Nicobar, where she is leading the brand’s next chapter of growth while staying rooted in its design philosophy, cultural sensibility, and commitment to mindful living. Her ambition is to build Nicobar into the world’s most loved Indian brand — one that brings together heritage, craftsmanship, contemporary design, and purposeful business building.
She brings nearly two decades of experience across global consumer companies, high-growth businesses, and entrepreneurship. Rashi spent her first decade at Procter & Gamble across India and international markets, before stepping into the startup world — including a stint at Hopscotch and two ventures of her own as a two-time founder. That blend of corporate rigor and entrepreneurial experience shapes how she leads today.
For Rashi, enduring brands are built not just through strategy, but through culture, values, and the people who bring them to life. She is invested in developing future leaders, building high-performance teams, and creating businesses that balance growth with purpose and long-term value.
Outside work, she finds inspiration in classical music and dance, trekking, and travel, with a real love for regional cuisines across the country.